luxury shopping on the Web Made in Italy

Launched over a year ago by John Scoma an e-commerce store called dedicated to “Made in Italy” luxury brands like Dolce & Gabbana, Guccia, Ermanno scervino, Balenciaga, etc. In recent years there has been much talk about the deepening crisis in the fashion & textile sector and the difficulties of large brands in trying to cope in this downturn. In a recent interview John Scoma core business is trying to change the way the luxury sector distributes their product range from classic brick & mortar stores & outlets to an online model.

Ermanno scervino luxury clothing online at Realvanity








The “Made in Italy” is perhaps a status symbol just like owning a sports car or expensive jewellery. The main aim of Realvanity is online commerce in establishing a direct sales channel were customers are able to enjoy a substantial reduction in prices for the end user, offering the top Italian brands for less than 80% of the prices found in many boutiques in Italy including major brands like Dolce & Gabbana, Lanvin and Roberto Cavalli.

For orders over EURO 135 ( £110 ) the shipping cost for the whole of Europe is only EURO 4 (£3.30).


  1. chicago based fashion blogs says:

    Looks like they have some really nice dresses on their site, I’m a little tempted 😉

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